In theatres in North America May 3, 2013. The UK, April 26. Both dates are circulating. It takes place after the events in The Avengers, which will leave audiences wondering why Tony Stark can’t just call on them for help. “In movies, it’s hard not to take into consideration what just happened (The Avengers). What are you gonna say? ‘They all just lost their cell phones and you can’t get help?’ So it’s going to take a lot of ingenuity to make it make sense to a mainstream film audience as well as a comic book audience.” – Director of the first two films, Jon Favreau. Shane Black (Writer of the Lethal Weapon movies, director of Kiss Kiss Bang Bang) directed Iron Man 3.