Click the photo for the clip.
Filmmaker: Jacob Sutton. Snowboarder: William Hughes. Creator of the L.E.D-enveloped suit: John Spatcher.
“Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow.”